3D Animators - The Indispensable Tool for Future Advertising
Gebska, (2014) describes advertising as anything that calls attention to a product or service with the aim of increasing sales and profit.
Animated commercials have increasingly become the tool to accomplish this as they posses the ability to captivate the market and entertain as well as deliver the message in the shortest possible time. In addition, computer generated (CG ) graphics have become popular because it gives designers the power to create a virtual world which is crafted to suit fantasy and create environments that can't be produced by a live camera production team. This distinguishing factor will continuously male 3D animation advertising a preferred alternative in advertising.
A lot of times, a fusion between 3D advertising animation with mixed media and live production produces an amazing output as exemplified below
Animated commercials have increasingly become the tool to accomplish this as they posses the ability to captivate the market and entertain as well as deliver the message in the shortest possible time. In addition, computer generated (CG ) graphics have become popular because it gives designers the power to create a virtual world which is crafted to suit fantasy and create environments that can't be produced by a live camera production team. This distinguishing factor will continuously male 3D animation advertising a preferred alternative in advertising.
A lot of times, a fusion between 3D advertising animation with mixed media and live production produces an amazing output as exemplified below
Should Animators be Involved in the creation of an Advertising brief?
Beane, (2012) mentioned that studios specializing in advertising animation are medium sized and follow a solid workflow in order to provide the fast turnaround and output needed for this kind of animation. These studios bombarded with the task of bringing the brief to life creatively in the shortest possible time are sometimes limited by their exclusion in the brief creation process. This exclusion of 3D artists brief creation process can hinder creativity and slow down the production pipeline. A 3D expert has the capacity to provide a creative footprint with the benefit of hindsight from experience and foresight from the design perspective that the client would not have thought of in the first place. A synergy with the advertising comapnies and animation studios in ad brief creation has the potential to give better output.
I'm currently working on an animated ad with a team of other students and as an evolving animator it's wonderful to have been part of the process from conceptualization.
The future is pregnant with a lot of 3D animation in advertising and diverse opportunities for 3D artists, and all those involved in the 3D production pipeline; so i can safely say we are the indispensable tool for future advertising.
References
Beane, A. (2012). 3D animation essentials: Advertising. Retrieved from https://books.google.co.uk/books?id=62FrKLO2M3AC&pg=PP25&dq=the+effect+of+3D+animation+in+advertising&hl
Gebska, K. (2014) The way advertising is used in advertising, entertainment and education. Retrieved from https://prezi.com/_twuh-xr7agk/the-ways-animation-are-used-in-advertising-entertainment-an/
I'm currently working on an animated ad with a team of other students and as an evolving animator it's wonderful to have been part of the process from conceptualization.
The future is pregnant with a lot of 3D animation in advertising and diverse opportunities for 3D artists, and all those involved in the 3D production pipeline; so i can safely say we are the indispensable tool for future advertising.
References
Beane, A. (2012). 3D animation essentials: Advertising. Retrieved from https://books.google.co.uk/books?id=62FrKLO2M3AC&pg=PP25&dq=the+effect+of+3D+animation+in+advertising&hl
Gebska, K. (2014) The way advertising is used in advertising, entertainment and education. Retrieved from https://prezi.com/_twuh-xr7agk/the-ways-animation-are-used-in-advertising-entertainment-an/